Prevailing Practices

I don’t think you can measure the ROI of social media participation. To be sure, there are all sorts of consultants out there who will tell you otherwise, but I just don’t believe them. And even if they could, why bother? To my mind, you’re either a believer or you’re not. It’s kind of like [...]

Meek individuals don’t form law firms – it’s often those with strong opinions and big personalities who take the risk. So when it comes to leading firm retreats we train our Practice Advisors on all the sticky issues that accompany typical partnerships: compensation problems, succession planning difficulties, cash flow and profitability issues, resistance to client [...]

The good folks over at Duct Tape Marketing have put together a great ebook titled Let’s Talk: Social Media for Business.   It’s free and no registration is required. It’s not specific to law, but the concepts apply nonetheless. It’s a great general overview of social media that’s very clear and concise, and great for those that feel a little [...]

While there are those who are very successful at mass media advertising, I believe that for most of us, the answer does not lie in TV, radio, billboards or the yellow pages. Last week I conducted a very informal survey asking trial attorneys where their best cases (not necessarily most) typically come from. Nearly 90% said referrals [...]

In this space we take pains to educate the trial bar about the growing importance of word-of-mouth and reputation marketing. With rapidly increasing frequency, consumers of all things, including the services of trial lawyers, are turning to their trusted networks of friends and collegaues for suggestions. When they get a name or two, the next [...]